Posts Tagged ‘Rank’

h1

SEO for Bing – How to Rank Your Site in Bing

September 5, 2009

Optimizing for Bing isn’t that much different then optimizing for Google. For SEO’s if you use the same practices that get you results in google then you should naturally rank well in Bing or should you? Let’s look at what Bing has to say about this.  Our related post about ” SEO for Bing ” and ” How to Perform SEO with Bing for Your Blog ” , read it .

Direct from Bing’s Blog.

“Bing’s SEO principles

SEO is fundamentally about creating websites that are good for people. The most basic advice we can give for achieving optimum rank for your site in Bing is to do the following:

Develop great, original content (including well-implemented keywords) directed toward your intended audience

Use well-architected code in your webpages (including images and Sitemaps) so that users’ web browsers and search engine crawlers can read the content you want indexed)
Earn several, high-quality, authoritative inbound links

As you can see by the links, much of this material has already been discussed in-depth in the Webmaster Center team blog in our ongoing column, search engine marketing (SEM) 101.

The type of SEO work and tasks webmasters need to perform to be successful in Bing hasn’t changed—all of the legitimate, time-tested, SEO skills and knowledge that webmasters have invested in previously apply fully today with Bing. Moreover, investments in solid, reputable SEO work made for Bing will bring similar improvements in your website’s page rank in other search engines as well.”

So what are we looking at here? First of all the first thing we read into this is that Content is king. Nothing new here. We all know that good quality content and lot’s of it is key to ranking in google, Well the same goes for Bing. Also using rellevant keywords in an agressive way without keyword stuffing is very important.

Point #2 again is very famialar to us. and that is to gather as many good quality backilinks as possible. Apparently Bing is not interestedin thousands of low quality links but more so is interested in quality links. So again optimize for Google and you are optimizing for Bing.

From what we can see SEO for Bing is really going to be business as usual for SEO. One final quote from Bing’s blog for SEO really sums it up.

” Ultimately, SEO is still SEO. Bing doesn’t change that. Bing’s new user interface design simply adds new opportunities to searchers to find what the information they want more quickly and easily, and that benefits webmasters who have taken the time to work on the quality of their content, website architecture, and have done the hard work of earning several high-quality inbound links.”

Advertisements
h1

4 Simple Tips to Help Your Twitter Profile Rank

September 5, 2009

Twitter SEO can help you take one more step towards owning your online reputation. Did you read our lasted post talking about ” The Top 10 Twitter SEO Tips ” .

When people think of Twitter, they don’t usually think of it as a SEO or reputation management tool. Yet, when optimized correctly, a Twitter profile is yet one more URL that anyone can get to rank for their name.

Here are 4 simple Twitter SEO tips to help your profile rank:

1. Optimize your title tag.

Your Twitter title tag will be this formula: <Actual Name> (Username) on Twitter

The key point here is my name. My actual name is written in my Twitter profile as ‘Matt Leonard’, so that’s how it appears in my title tag. I do not call myself ‘MJ Leonard’, ‘MattLeonard’ or ‘Matt_Leonard’. It’s very important to remember that if you’d like to rank for your name, just as with any form of SEO, use the correct anchor text. In this case, it’s your name.

You can fix this by logging into your Twitter account and clicking ‘Settings’. From there, change your ‘Name’. Do not change your ‘Username’.

2. Optimize your meta description.

Let me clarify, first, that meta description is not a true Google ranking factor. It does, however, insure that people get the impression you’d like them to have and help CTR, which is a ranking factor.

What you may not realize, is that your Twitter ‘bio’, is actually your meta description. When I realized this, my ‘bio’ quickly changed from some fun-loving comments about cheeseburgers and chocolate to the more professional description you see above (which in no way infers that I will not give out even more tips in exchange for junk food).

If you’d like to optimize this even more, talk about yourself in the 3rd person in your Twitter ‘bio’. You can get your name bolded in the meta description by doing so. I personally try to only talk about myself in the 1st person.

You can fix this by logging into your Twitter account and clicking ‘Settings’. From there, change your ‘One Line Bio’.

Note: Google will sometimes include your ‘Location’ in the snippet. So, depending on how seriously you take this, putting your location as ‘Planet Earth’ may not be as funny as you once thought.

3. Build ‘followers’, links and PageRank.

Twitter will internally link your ‘followers’ to your profile. Higher PageRank ‘followers’ can give your page a boost as well. As always, you’ll pick up outside links naturally if you tweet high quality content just as you would with conventional SEO.

4. Link to your Twitter profile using your name as anchor text every now and then.

Don’t just link to your blog. Throw in a link every so often pointed to your Twitter profile and share the wealth.

Have you ever experimented with different ways to rank your Twitter profile? If so, what did you do and why? On a lighter note, are you as impressed with Yahoo Site Explorer as I am for picking out 3 great Tweeps in the above screenshot? Please share your Twitter SEO experiences in the ‘Comments’ below.

Matt Leonard currently directs SEO Tips , SEM and Revenue Management for Cruise Critic, the world’s largest cruise site and part of the Trip Advisor Media Group.