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Ten Steps of SEO

September 6, 2009

Many people seem to be under the impression that there is some secret formula to SEO ( Ten Steps of SEO or Steps of SEO ). In reality this is not true. There is no hidden secret, there is no one process that that will get you to the top of the search engine results. Good results are achieved by gradually, over time using ethical (white hat) methods, to grow your website organically. We have put together these 10 steps of SEO. Follow these and you will be on the right track to improving your online visibility.

  1. Initial Analysis – Online Marketing is just the same as any other marketing campaign. To be able to monitor the progress of your campaign you must first know where you are starting from. It is also a good idea to check that there is actually a market out there.
  2. Keyword research – This is one of the most important aspects of SEO. Our advice would be to spend a long time on this. If you get this bit right the marketing of your site will become a lot easier.
  3. Competitor analysis – Knowing what your competitors are up to is essential, it allows you to plan your strategy. Look who is linking in to your competitor’s site and put these sites on a list of possible link partners. By getting these companies to link back to your site, you eliminate advantages gained by your competitors with these links.
  4. On-page Optimisation – A lot of SEO consultants will tell you content is king, and on page optimisation is the best way to get results. This is not the case as it does carry as much weight in the Google algorithm as other methods. However on-page optimisation should not be overlooked.
  5. Search Engine & Directory Submission – This is a great way to get lots of initial links back to your site. Register with the search engines and this will encourage them to visit your site and index all of your pages. A lot of the time the directories have good PR (Page Ranking) which means you will be getting relevant link backs from respected sites.
  6. Blogging/Content Updates – Adding good quality content to your site on a regular basis will encourage search engines to keep returning to your site. Users will also work in the same way. If you release interesting content once a week people will start to look out for updates and re-visit your site. The easiest way to do this is to set up a blog or news section on your site.
  7. Article Marketing – Article marketing is a very effective aspect of SEO. Submitting articles to article sites such as Ezine or Articlesbase has 2 main benefits. Firstly it allows you to build links back to your website. Secondly, as the articles are free to republish, if your article gets used by anyone, they will need to include the original links from your article.
  8. Link Building – Links are vital to increasing your search engine rankings. However it is not just a case of building as many links as possible. Avoid building links from sites that are not relevant for your niche as these will potentially do more damage than good.
  9. Social Media – There are many forms of social media. We have all heard of sites like Myspace, Facebook & more recently Twitter. Social Media is great for driving traffic to your site and getting your website in front of your target audience, at the same time as building back links we know to be vital to your search engine positioning.
  10. Web Ranking & Link Reporting – reporting on where you are ranking for keywords, and who is linking back to you will allow you to monitor your online campaign closely. You could also run these reports on your competitors to know how your online marketing campaign

We will go into more detail for each of these points in coming posts so, be sure to keep an eye out for updates. You can subscribe to updates via our RSS feed or alternatively subscribe via email and we will send updates direct to your inbox.

Author : Media Precision