Posts Tagged ‘for’


SEO Tips For Twitter

September 6, 2009

SEO Tips For Twitter

Twitter has been around for many years now but over the past year, the popularity of the site in terms of members and publicity has grown by a vast amount. Twitter is a social networking site and micro-blogging service means that the users can ‘follow’ people they know or admire and also be ‘followed’ by others who take an interest in what you have to say. Your Twitter page can be uniquely designed to suit your individual style and brand identity, which is a great feature when trying to expose your business to the masses.

Twitter Profile SEO Tips

11 TIPS to Increase Twitter Followers Quick

In terms of SEO it can play a factor in getting more traffic to the website. Regular and informative ‘tweets’ about your business can drive traffic to the site as long as you use a compelling headline. Below are just a few pieces of advice when creating a Twitter page for SEO.

Keywords in the Twitter Username

Optimising your Twitter page for SEO purposes means that you need to know the places on the Twitter page where Page Rank can be passed onto your site. Unfortunately the links that you post through your tweets can go to your site but are shortened and Page Rank cannot be exploited. The URL in the ‘More Info’ section though can leak page rank so this should be used to go to your site. Making sure your Twitter page URL is self explanatory about what your business does is another major factor as this is what will appear in the search engines so your company name would probably be the most beneficial.

Use Keywords In Your More Info URL Anyway

In the More Info URL part of the Twitter page can be followed by the search engines, which is a great benefit to the site. This link is truncated at the 18th character so the more of your keyword you can get in the first 18 characters the better.

Tweet Quality Content

Just like any search engine optimisation strategy, quality content is key and this still applies for your Twitter posts. Writing compelling tweets that are only 140 characters long can be quite tricky so offering people some free tips and advice on a particular topic based on your industry is a great way of generating traffic. Twitter can also be used to back up any other marketing campaigns that you may be doing to create more exposure and maximise the impact of the internet marketing campaign.

We believe that by ignoring social media websites such as Twitter is foolish as this can expose your company to a wider audience than your usual marketing campaigns would ever do. To find out more about our social media services along with our other search engine optimisation and internet marketing services, please contact our SEO experts.


7 Rules for Landing Page Optimization

September 6, 2009

This is by no means a definitive look at what matters on landing pages. There are more than seven rules. For additional insight I would direct you to this three-part series on Landing Page Optimization. However, these seven basic elements are ones I’ve used consistently for many years now with great results.

1. Have a Clear and Direct Headline
Your landing pages should designed so the headline is first thing a user sees upon landing. First impressions on landing pages are as important as the offline world. Make sure the headline is a direct and simple statement of what the user is trying to accomplish. The goal of the headline is to bridge the moment of recognition so the user understands that the rest of the page content is aligned with completing their goal.

2. Place High Value on Whitespace
Users do not read all the text on a web page. Users scan the text and take away only certain elements that they use to make a decision if the page is relevant to their goal or not. Clean use of space allows users to scan and absorb key messages.

3. Deliver Your Value Proposition with Short Direct Messaging
Your value props should all be the answers to “why?” Keep them limited to three or four bullet points and don’t mince words. This is no time to get cute either. If users can’t quickly and easily understand the benefits of you product or service they will not hesitate to click the back button.

4. Have a Persuasive Message Directly Above the Call to Action
Every great salesman has a message they use to persuade prospects on the fence. Think of your landing page as your online salesman. Make sure you have one final strong persuasive message above the call to action. I find that bandwagon messages can increase user confidence and usually perform very well. An example: “Join the thousands of people that use…”

5. Large Red Buttons Rule
Tell your brand team to go to hell and throw your styleguide out the window. Red buttons can by themselves raise your conversion rate. Green can be good as well but most times in our testing if color matters it is red that wins. Also, don’t skimp on button size. Make users notice where the button is upon landing. Location matters as well but that’s something that needs to be tested on each page.

6. Call to Action Copy Matters
While direct messages can be very effective in the body of the copy direct messages in the call to action can be a turnoff. Words like “Buy,” “Add to Cart” or “Subscribe” that message commitment and a process can lower conversion rates. Softer calls to action like “Try it Now” that message immediacy (Now), but in a risk free way (Try it) can end up improving conversion by getting more users into the funnel.

7. Trust and Security are Still Incredibly Persuasive
Brand, trust and security icons as well as testimonials deliver confidence messages that can have a tremendous impact on conversion. Despite the fact that we are about 10 years into the commercial web, users on even the largest sites and brands in the world are influenced by these messages and images. You can see in this case study the impact that the Verisign and eTrust logo had on revenue per visitor for


SEO for Bing – How to Rank Your Site in Bing

September 5, 2009

Optimizing for Bing isn’t that much different then optimizing for Google. For SEO’s if you use the same practices that get you results in google then you should naturally rank well in Bing or should you? Let’s look at what Bing has to say about this.  Our related post about ” SEO for Bing ” and ” How to Perform SEO with Bing for Your Blog ” , read it .

Direct from Bing’s Blog.

“Bing’s SEO principles

SEO is fundamentally about creating websites that are good for people. The most basic advice we can give for achieving optimum rank for your site in Bing is to do the following:

Develop great, original content (including well-implemented keywords) directed toward your intended audience

Use well-architected code in your webpages (including images and Sitemaps) so that users’ web browsers and search engine crawlers can read the content you want indexed)
Earn several, high-quality, authoritative inbound links

As you can see by the links, much of this material has already been discussed in-depth in the Webmaster Center team blog in our ongoing column, search engine marketing (SEM) 101.

The type of SEO work and tasks webmasters need to perform to be successful in Bing hasn’t changed—all of the legitimate, time-tested, SEO skills and knowledge that webmasters have invested in previously apply fully today with Bing. Moreover, investments in solid, reputable SEO work made for Bing will bring similar improvements in your website’s page rank in other search engines as well.”

So what are we looking at here? First of all the first thing we read into this is that Content is king. Nothing new here. We all know that good quality content and lot’s of it is key to ranking in google, Well the same goes for Bing. Also using rellevant keywords in an agressive way without keyword stuffing is very important.

Point #2 again is very famialar to us. and that is to gather as many good quality backilinks as possible. Apparently Bing is not interestedin thousands of low quality links but more so is interested in quality links. So again optimize for Google and you are optimizing for Bing.

From what we can see SEO for Bing is really going to be business as usual for SEO. One final quote from Bing’s blog for SEO really sums it up.

” Ultimately, SEO is still SEO. Bing doesn’t change that. Bing’s new user interface design simply adds new opportunities to searchers to find what the information they want more quickly and easily, and that benefits webmasters who have taken the time to work on the quality of their content, website architecture, and have done the hard work of earning several high-quality inbound links.”