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SEO for Bing – How to Rank Your Site in Bing

September 5, 2009

Optimizing for Bing isn’t that much different then optimizing for Google. For SEO’s if you use the same practices that get you results in google then you should naturally rank well in Bing or should you? Let’s look at what Bing has to say about this.  Our related post about ” SEO for Bing ” and ” How to Perform SEO with Bing for Your Blog ” , read it .

Direct from Bing’s Blog.

“Bing’s SEO principles

SEO is fundamentally about creating websites that are good for people. The most basic advice we can give for achieving optimum rank for your site in Bing is to do the following:

Develop great, original content (including well-implemented keywords) directed toward your intended audience

Use well-architected code in your webpages (including images and Sitemaps) so that users’ web browsers and search engine crawlers can read the content you want indexed)
Earn several, high-quality, authoritative inbound links

As you can see by the links, much of this material has already been discussed in-depth in the Webmaster Center team blog in our ongoing column, search engine marketing (SEM) 101.

The type of SEO work and tasks webmasters need to perform to be successful in Bing hasn’t changed—all of the legitimate, time-tested, SEO skills and knowledge that webmasters have invested in previously apply fully today with Bing. Moreover, investments in solid, reputable SEO work made for Bing will bring similar improvements in your website’s page rank in other search engines as well.”

So what are we looking at here? First of all the first thing we read into this is that Content is king. Nothing new here. We all know that good quality content and lot’s of it is key to ranking in google, Well the same goes for Bing. Also using rellevant keywords in an agressive way without keyword stuffing is very important.

Point #2 again is very famialar to us. and that is to gather as many good quality backilinks as possible. Apparently Bing is not interestedin thousands of low quality links but more so is interested in quality links. So again optimize for Google and you are optimizing for Bing.

From what we can see SEO for Bing is really going to be business as usual for SEO. One final quote from Bing’s blog for SEO really sums it up.

” Ultimately, SEO is still SEO. Bing doesn’t change that. Bing’s new user interface design simply adds new opportunities to searchers to find what the information they want more quickly and easily, and that benefits webmasters who have taken the time to work on the quality of their content, website architecture, and have done the hard work of earning several high-quality inbound links.”

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One comment

  1. Thanks for the news. I just wonder how much shift will we see in the next 6 months with Yahoo! selling its search to Microsoft and all.

    Selwyn
    http://www.selwynuy.com



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